Tame the Tiger by Leonie McKeon
Author:Leonie McKeon
Language: eng
Format: epub
Publisher: DoctorZed Publishing
EXAMPLE FOUR
Enacting Strategy Two
(in a Western business environment)
Strategy Two can be used where you advertise a product to appeal to adults by using children in the advertising campaign. A car company may focus on the safety of children while travelling in the car. This could be achieved by emphasising particular features that will keep the child safe. By using children, the car company focuses on what parents ‘hold dear’, which is their children, and thus the car company is able to find “a gap in the armour” of parents. In turn, the parents become interested in buying the vehicle, with their main concern being the safety of their children.
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